Sensitive skin requires a heightened level of awareness and additional care. That means paying attention to your diet by watching your intake of alcohol, spicy foods and caffeine; and using skin care products, cosmetics, detergents and fabric softeners that are non-sensitizing. Particularly if you have sensitive skin, it is important to keep it well hydrated to prevent the associated itching, irritation and flaking from occurring or worsening. Regular application of a suitable moisturizer will help your skin to retain hydration and create a barrier against allergens and environmental factors that can cause skin reactions. Products with a thicker consistency (oil or cream base) will be more effective, although you may prefer to apply these at night.