Conditioners penetrate the hair better if you towel-dry first. Apply your hair conditioner and cover with a warm towel. Now put your feet up for 10 minutes and relax while the conditioner does its job. Conditioners that contain adequate concentrations of beneficial ingredients, such as amino acids, can actually penetrate the hair shaft to restore moisture, improve texture and protect from dryness. Remember to always thoroughly rinse out the product before drying and styling. If you’re using an antidandruff conditioner, the technique differs – in order to get the full benefits from the medicated active ingredient, apply the product to both your scalp and hair, then massage your scalp, and wait for a few minutes before rinsing.