When covering the greys, a common mistake is to apply overall colour to your hair from the start. This can cause the roots to appear as a lighter shade than the rest of your hair, giving an unnatural effect. Furthermore, hair that is repeatedly exposed to chemical treatments may look dry and dull. To prevent this from happening, apply colour first to only the visible grey roots and avoid hair strands and tips. Wait for about 10-15 minutes, then use a comb to spread the colourant evenly through the entire length of your hair. For improved grey coverage, especially for resistant grey hairs, leave the product to develop for an additional 10 minutes – refer to the enclosed instructions for details. Also, start the colouring process in areas that contain the most stubborn grey hairs. A new revolutionary product can now infuse your roots with permanent colour in 10 minutes! It’s definitely worth a try to prevent your hair from prolonged exposure to the colourant and minimizing any drying effects. Remember to always thoroughly rinse off all traces of the colourant from your hair and scalp, then shampoo and condition – a conditioner is essential for restoring some of the moisture that’s been stripped away during the treatment process.
