Did you know that as much as 13% of your hair is made up of water? When your hair is dry, it loses its ability to stretch and breakage occurs more easily. Try using moisturizing shampoos and conditioners. Heat-generating hair appliances like curling irons and blow dryers, and chemical treatments (perms, dyes, bleaching agents) will cause further dryness and damage. If you use any of these hair styling devices or treatments, make sure to condition regularly by working the product along the entire hair shaft. If you’re using an anti-dandruff conditioner, the technique differs because it contains a medical ingredient targeted at the scalp. In this case, thoroughly massage an adequate amount of the product into the scalp and along the hair shaft. These dual purpose conditioners will restore moisture plus tackle the flaking.