Cleansing in the morning mainly serves to invigorate your senses and refresh the skin after sleep. However, the most important time of the day to cleanse is in the evening. At the end of each day, removing the accumulation of makeup, dirt and oils off your face is essential to prevent the worsening of acne or triggering an allergic reaction, plus routine cleansing will help you to maintain a revitalized appearance. Studies have shown that good hygiene with the use of a suitable cleanser can reduce the number of new acne lesions. Cleansers containing medical ingredients, such as salicylic acid, can help to control blemishes and limit outbreaks. Remember to consistently rehydrate just-washed skin with a non-comedogenic moisturizer for added protection.